What is Gamification?
I found the following definitions from [Gamification Wiki]
“The Gamification Wiki defines Gamification as the infusion of game design techniques, game mechanics, and/or game style into anything. This definition is purposely broad to support the many uses of the word outside of the context of business.”
A few other definitions of Gamification are:
- Gamification is the use of game design techniques and game mechanics to solve problems and engage audiences
- Simply put, the term refers to incorporating game elements and mechanics into non-gaming websites and software
[Marketing] Way for educational institutions and libraries to engage with their users on a deeper level.
Gamification to me would be a great way for educational institutions and libraries to interact with children and young adults and bring back the love of libraries and learning. Gamification would be a great tool for information literacy for kids if it is done correctly otherwise parents would be in an uproar!
Huotari, K., & Hamari, J. (2012). “Defining Gamification – A Service Marketing Perspective”. Proceedings of the 16th International Academic MindTrek Conference 2012, Tampere, Finland, October 3–5.